The increased incidence of celiac disease and other disorders attributable to unhealthy lifestyles is anticipated to increase the demand for gluten-free products. Consumption of healthy food products to prevent heart disease, diabetes, obesity, chronic pulmonary disease, and metabolic syndrome is anticipated to fuel the expansion of this market. The spread of the COVID-19 pandemic has had an exponential effect on the use of gluten-free products due to consumers’ growing health and wellbeing concerns.
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In both industrialised and emerging nations, the prevalence of Irritable Bowel Syndrome (IBS) and celiac disease is projected to fuel the demand for gluten-free products. A person with the syndrome is gluten-sensitive, and gluten consumption exacerbates the symptoms. The increasing frequency of these diseases in industrialised nations of North America and Europe, such as the United States, Canada, Germany, and France, is anticipated to fuel market demand. Inspiring by those advocating gluten-free diets for better health, many customers have adopted the diet of people for whom gluten-free eating is a medical need.
As more people adopt new diets such as the paleo or keto diets, those who need a gluten-free diet owing to existing medical concerns and those who want to live a gluten-free lifestyle because it makes them feel better are becoming the primary demand drivers. As the world observes a trend in consumer adoption of healthier foods, consumers may now tailor their shopping experience to meet their specific nutritional needs, thanks to technological advances. Retailers have traditionally provided customers with nutritionists in-store and color-coded shelf tags showing the nutritional qualities of specific products, such as heart-healthy and gluten-free.
Nonetheless, these efforts rely primarily on more advanced technology that permits greater personalisation and modification of the consumer experience to meet specific nutritional needs. This has played a crucial influence in encouraging people to consume gluten-free products. Trends in technology, such as product developments, make gluten-free food more appetising. In addition, technical enhancements are being made to production processes in an effort to cut product prices. The new manufacturing techniques include extrusion cooking and annealing, which increase the product’s stiffness and reduce cooking loss. The rising prevalence of obesity also contributes to the increase in demand for gluten-free food. As a result, pulses have become a prominent substitute for wheat in gluten-free products. Manna, Tilda, Swasth, Dr. Gluten, as well as other brands, offer gluten-free foods that contain pulses.
Europe will be the most rapidly expanding regional market.
In 2022, Europe is anticipated to hold the biggest market share for gluten-free products, followed by North America, Asia-Pacific, Latin America, and the Middle East & Africa. This region’s large market share is primarily attributable to the rise in health consciousness among consumers, the rise in the number of people with wheat intolerance, the rise in the prevalence of celiac disease, the easy availability of gluten-free products in nearly all grocery stores, the rising demand for gluten-free bakery products, the improvement of distribution channels, and the increase in marketing activities. In addition, it is anticipated to experience substantial expansion throughout the forecast period due to the rising demand for gluten-free frozen foods and prepared meals.
The research contains a competitive landscape based on a thorough analysis of the major tactics followed by the leading industry competitors in the gluten-free products market over the past four years. The Kraft Heinz Company (United States), The Hain Celestial Group, Inc. (United States), General Mills, Inc. (United States), Kellogg Company (United States), Conagra Brands, Inc. (United States), Hero Group (Switzerland), Barilla G. e R. Fratelli S.p.A. (Italy), Quinoa Corporation (United States), Freedom Foods Group Limited (Australia) (U.S.).
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